Knowledge · Glossary
The host glossary.
The numbers and terms that decide your revenue — defined in plain language.
- ADR (Average Daily Rate)
- The average price earned per booked night: total booking revenue divided by nights sold. ADR measures what each night actually earns, not what you list it for.
- Occupancy rate
- The share of available nights that were booked in a period. Fifteen booked nights out of thirty available is 50% occupancy.
- RevPAR
- Revenue per available night: occupancy multiplied by ADR. RevPAR is the single best health number for a listing because it punishes both empty nights and underpricing.
- Airbnb SEO
- The practice of improving a listing's rank inside Airbnb search by strengthening the signals the algorithm rewards: engagement, reliability, pricing competitiveness and review momentum.
- Listing conversion
- The share of people who view a listing and go on to book it. Low conversion with healthy views points to first-photo, pricing or trust problems.
- Dynamic pricing
- Adjusting nightly rates with demand — weekends, seasons, festivals and events priced separately — instead of one flat price all year.
- Gap night
- A single unbooked night stranded between two bookings. Gap nights rarely sell at full rate; targeted discounts or flexible minimum stays recover them.
- Minimum stay
- The fewest nights a guest may book. Longer minimums reduce turnover work but create un-bookable gaps; the right setting balances both.
- Superhost
- Airbnb's recognition for hosts meeting sustained standards on ratings, response rate, cancellations and activity. The badge lifts guest trust and correlates with better visibility.
- Wishlist save
- A guest saving a listing to a wishlist. Saves signal demand to Airbnb's algorithm even before a booking happens.
- Response rate
- The share of new enquiries and requests a host answers within 24 hours. One of the clearest controllable ranking and trust signals.
- Instant Book
- Allowing guests to book without prior approval. It removes friction and is generally favoured by Airbnb's search, at the cost of screening control.
- Property Growth Snapshot
- StayEdge's free diagnostic of an Airbnb listing: the issues costing bookings, the estimated revenue leak, and prioritised quick wins — produced by Vira's analysis plus operator review.
- Review momentum
- The recency and frequency of new reviews, as opposed to lifetime count. Fresh reviews weigh more — both with guests and in search.
- Guest psychology
- The study of how guests actually decide: the split-second first-photo judgement, the hesitations an unanswered question creates, and the trust cues that tip a booking.